Pop-Tarts World

In a world where brands are trying to connect with its consumers by emotions and experiential marketing, Pop-Tarts world is one of the best examples of a success story.

In the summer of 2010, the iconic brand Pop-Tarts from Kellogg opened its Pop-tarts world in Times Squares at New York City, with the objective to strengthen its bond with consumers.

The Pop-Tarts world, with more than 3,000 feet, brought the brand to life; the space featured four main attractions:

·      The “Varietizer” to build your own Pop-Tarts  

·      Pop-Tarts World Café a counter service restaurant

·      Make-your-own T-shirt station

·      Interactive media area, to log on facebook and tell everybody that you are in Pop-Tarts world.

The best part of the Pop-Tarts world was that it had so much impact on the press that covers the event, that this became a great vehicle to get free advertising on magazines, news channels and newspaper across the country, and helped the brand to build credibility around its messages.

The attraction most commented by the news was the original creation of “Pop-Tarts Sushi,” and actually I would like to try it.

Consumers that went to Pop-Tarts world will embrace the brand in the future and will remember it forever, this type of execution connects the brand emotionally to people, and captured people attention by creating a more experiential relationship with the brand.

Finally, for all of us that don’t live in NYC, the company also developed poptartsworld.com where visitors can buy appeal, kitchen & home appliances, and accessories portraying the pop-tart brand to strength the bond with its customers.