One of the toughest jobs for technology companies is to educate end-users in how new technology works, especially if is a breakthrough technology, this explains why Best Buy invest a huge amount of money in its Geek Squad, and how valuable this squad is for its customers.
With this in mind Cisco introduced its TelePresence technology throughout an innovative marketing experience execution.
TelePresence technology allowed NBA athletes and fans to interact “face-to-face” using Cisco’s videoconferecing/telepresence technology. Fans were able to interact with current NBA players and legends, throughout the All-start weekend via the Cisco TelePresence, this helped to transform the fan experience.
Having said that, technology companies are developing new ways to let consumers interact with its new technologies, understating that the best way to learn how a new technology works is by using it and playing with it.
My only concern with this effort is that Cisco TelePresence is a technology service targeted to business users rather than individuals, so I’m wondering how many people who had the opportunity to use the technology during the All-start weekend actually will buy one of this or could influence someone in their companies to acquire this product and service, at the same time probably Cisco see this effort as a PR tactic and not a way to interact with their potential consumers.
Here is the video, I hope you like it.
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